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Upcoming conferences on search engine marketing:
. April 12 - 13, 2005 Munich, Germany
. April 20 - 21, 2005 Tokyo, Japan
. May 4 - 5, 2005 Toronto, Canada
. June 1 - 2, 2005 London, England
. August 8 - 11, 2005 San Jose, CA
. October 26 - 27, 2005 Stockholm, Sweden
. December 4 - 7, 2005 Chicago, IL
. February 28 - March 1, 2006 New York, NY
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Search Engine Research Reports |
Search
Engine Watch publisher Jupitermedia
offers research reports and briefing papers on various
topics about search engines.
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Search Engine Forums Spotlight
By Chris Sherman
AdWords Allows Site Specific Targeting
Search Engine Watch Forums
"Clients have been yammering for this since the whole 'content network' started. Looks like they're going to have to pay for it though. Come discuss all about Site-Targeted Ads."
The Future: Stuff I've Seen (SIS)
Search Engine Watch Forums
"Discussion on MSN's Susan Dumais presentation in which the future of search and indexing is unveiled as 'SIS'. Imagine a technology that can index what you've seen while browsing the Web, opening an email or chatting. You don't want miss this topic!"
Changes in Google AdWords Ad Rankings Formula
Webmaster World
"The difference is that now, the CTR [click through rate] of the ad copy itself is factored in, instead of it being solely the CTR of the keyword."
Yahoo! Superunits of Signatures and Co-occurrence
Cre8asite Forums
"A Yahoo! patent application was published on April 14th which describes a "concept index," created from associations about the web in a somewhat new manner. ...The motivation behind this new method appears to be to create an index that attempts to provide answers to queries based upon the way
that people search."
Comparison Strategies - Links, PPC, Advertising, Buying Links
Cre8asite Forums
"Many of you use different link and advertising campaigns to get the word out about your web site (s). How do you determine the right course of action? Does budget play a part in the decision, or ease of use, or the relationship between sites (such as linking to subject related sites.)?"
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Identifying SEO Experts
High Rankings Forum
"What SEOs [search engine optimizers] should be ... is partnered with experts in their respective SEO niches, i.e., they should have on staff or on contract, seo copywriters, link builders, programmers, designers, etc. A true SEO expert knows that they don't know everything, but they
also know who to call as necessary!"
Fake PageRank Scam
Virtual Promote
"My PageRank 10 domain is..."
Quick Keyword Suggestion Tool
High Rankings Forum
"Check out Snap.com 's new search interface. Pretty cool- it shows you related searches and search counts as you type."
Google FeedSense
Cre8asite Forums
"If bloggers are purposely offering only snippets in the hopes of earning more revenue from their blogs, than I am all for ads on feeds as long as they provide the complete posts and not just summaries in their feeds. But, please, not image ads!"
What Is the Strategy for Groupings In AdWords?
High Rankings Forum
"I find Overture very intuitive and, for the most part, user friendly. AdWords is fairly basic as well, however, the I haven't quite figured out the best strategy for 'groupings' (lumping keywords together with one max CPC and a max daily budget)."
New "Link Police" in Google Algorithm?
Search Engine Watch Forums
"Has Google finally said 'enough is enough' with link spam? By making reference to an article that triggers this discussion, members exchange ideas on link building at a more strategic level so that their efforts may be acceptable to the algorithm."
Search Engine Forums Spotlight courtesy Search Engine Guide.
Search Headlines
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
List Info
Technical Difficulties
If you are having technical difficulties, please send an email to
newsletterhelp@jupitermedia.com describing the problem. Please DO NOT contact Chris Sherman regarding technical problems.
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Our Departments
Search Engine Submission Tips
This area of Search Engine Watch covers search engine registration
and submission tips, such as using meta tags, improving placement
and how to submit URLs.
Web Searching Tips
Learn how to search better and how major search engines work from
a searcher's perspective.
Search Engine Listings
Find major search engines, meta search engines, news search engines
and more.
Reviews, Ratings & Tests
Find reviews, see which search engines are most popular or check
out tests and statistics.
Search Engine Resources
If it is related to search engines in some way, you'll find it here.
What's New In Departments
A guide to recent changes to content in Search Engine Watch's standing
departments
Search Engine Watch
www.searchenginewatch.com
Danny Sullivan, Editor; Chris Sherman, Associate Editor
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